BUILD A BRAND STRATEGY THAT RESONATEs
– TAM analysis
- NPS
- Channel marketing
- Customer retention strategy
- New customer acquisition strategy
- Consumer playbook
Segmentation
– Trends & competitive analysis
- Quantitative & qualitative testing
- Pricing analysis
- Cannibalization risk assessment
- Focus group moderation
- Design thinking workshops
Consumer Insights
– Product Innovation
- New product launch
- Product differentiation
- Content & Digital marketing
- White space analysis
- Product positioning & messaging
- Concept development
Go-To-Market Strategy
– Brand Equity, Mission & Vision
– Brand North Star
– Brand health & awareness tracking
– Creative & editorial briefs
– Brand positioning & messaging
Brand Architecture
Our areas of BRAND & Marketing expertise include:
WE TRANSLATE DATA AND INSIGHTS INTO ACTIONABLE MARKETING AND BRAND DIRECTION
– Omnichannel strategy
- B2B strategy
- Bricks and Mortar strategy
- Merchandising and product assortment strategy
- Business processes, systems, and practices audit
- Sales & marketing collateral positioning and creation
Omnichannel Sales Strategy
– Global expansion to new markets including EMEA, LATAM and APAC
– Cultural and in-market considerations
– Product mix review
– Audit marketing approach and messaging
- Market Analysis and Insights
International Expansion
– UGC
– Paid Partnerships
– Seeding
– Affiliate
– Key brand partner identification
– Activation briefing documentation
– Measuring and optimizing performance
– Brand Activations and Event Management
Community Building & Brand Partnerships
Flywheel Strategy's marketing expertise in Europe led by Caroline Reekie. Caroline has led brand marketing, International expansion, community building, and omnichannel strategy for startups and Scale ups in brands such as TOMS and Our Place.
She helps organizations find the foundations to growth and brand success whether in their day to day or moving into investment rounds.
With 18 years of experience building and scaling successful brands across APAC with industry giants like Unilever, Kraft Heinz, Whirlpool, SC Johnson, and leading tech startups globally.
Known for simplifying complex problems, Roshni specializes in accelerating business growth. She brings a rich cross-industry experience having worked with leading FMCG brands, SEAsia’s largest Venture Capital fund, as well as B2C and B2B tech startups.
