BUILD A BRAND STRATEGY THAT RESONATEs
– TAM analysis
- NPS
- Channel marketing
- Customer retention strategy
- New customer acquisition strategy
- Consumer playbook
Segmentation
– Trends & competitive analysis
- Quantitative & qualitative testing
- Pricing analysis
- Cannibalization risk assessment
- Focus group moderation
- Design thinking workshops
Consumer Insights
– Product Innovation
- New product launch
- Product differentiation
- Content & Digital marketing
- White space analysis
- Product positioning & messaging
- Concept development
Go-To-Market Strategy
– Brand Equity, Mission & Vision
– Brand North Star
– Brand health & awareness tracking
– Creative & editorial briefs
– Brand positioning & messaging
Brand Architecture
Our areas of BRAND & Marketing expertise include:
WE TRANSLATE DATA AND INSIGHTS INTO ACTIONABLE MARKETING AND BRAND DIRECTION
Flywheel Strategy's brand expertise is led by Charu Subramanian. Charu has led brand marketing, product innovation, go-to-market strategy, insights, commercialization, consumer segmentation and analytics for startups to Fortune 100 companies.
She helps organizations catapult their brand and marketing to stand out and exceed consumer needs and expectations.
MEET THE TEAM.
BRAND EXPERTISE.
LinkedIn profile
Stephen Hawthornthwaite
Chairman & CEO, Rothy's
Throughout her tenure at Rothy's, Charu consistently demonstrated an in-depth understanding of our brand and market dynamics and helped to inform key strategic decisions."
“CHARU’S PROFESSIONALISM, ANALYTICAL ACUMEN, AND ACTIONABLE STRATEGIES SET HER APART AS A VALUABLE LEADER OF OUR COMPANY
LinkedIn profile
Heather Eaton
Cofounder & Co-CEO, Frankly
She's smart, resourceful and a good communicator. Truly an asset for any team!"
“CHARU HELPED US NARROW OUR GOALS AND MAKE SURE THEY WERE ACTIONABLE.
LinkedIn profile
Vlad Makarov
Director of User Research and Product Insights, Ancestry.com
Know what the business needs are and what customers seek, she comes up with recommendations that push growth forward."
“I HAD THE PRIVILEGE OF WORKING WITH CHARU AT ANCESTRY AND WITNESSED FIRST-HAND HER AMAZING APPROACH.