BUILD A  BRAND STRATEGY THAT RESONATEs 

– TAM analysis
- NPS
- Channel marketing
- Customer retention strategy
- New customer acquisition strategy
- Consumer playbook

Segmentation

– Trends & competitive analysis
- Quantitative & qualitative testing
- Pricing analysis
- Cannibalization risk assessment
- Focus group moderation
- Design thinking workshops

Consumer Insights

– Product Innovation
- New product launch
- Product differentiation
- Content & Digital marketing
- White space analysis
- Product positioning & messaging
- Concept development

Go-To-Market Strategy

– Brand Equity, Mission & Vision
– Brand North Star
– Brand health & awareness tracking
– Creative & editorial briefs
– Brand positioning & messaging

Brand Architecture

Our areas of BRAND & Marketing expertise include:

WE TRANSLATE DATA AND INSIGHTS INTO ACTIONABLE MARKETING AND BRAND DIRECTION

– Omnichannel strategy 
- B2B strategy
- Bricks and Mortar strategy
- Merchandising and product assortment strategy
- Business processes, systems, and practices audit
- Sales & marketing collateral positioning and creation

Omnichannel Sales Strategy

– Global expansion to new markets including EMEA, LATAM and APAC
–  Cultural and in-market considerations
– Product mix review 
– Audit marketing approach and messaging 
- Market Analysis and Insights 

International Expansion

– UGC
– Paid Partnerships
– Seeding 
– Affiliate 
– Key brand partner identification
– Activation briefing documentation 
– Measuring and optimizing performance
– Brand Activations and Event Management 

Community Building & Brand Partnerships