––for companies navigating growth, transformation, and new opportunities
Fractional leadership, strategic advisory, and hands-on execution––
OUR OFFERINGS
AREA OF EXPERTISE
Our Services
Cross-functional expertise.
Connected execution.
We connect digital strategy, product, technology, customer experience, and data to help companies build smarter experiences and more scalable. successful businesses.
From e-commerce and digital products to AI, analytics, and technology infrastructure, we help turn digital opportunities into measurable business results.
Digital & Data Strategy Services
We help companies understand their customers, define their value, and bring compelling products and experiences to market.
Our work spans customer research, brand positioning, messaging, product marketing, content, and go-to-market strategy, helping consumer and B2B businesses connect what they offer with what their customers actually need.
Brand, Marketing &
Product Strategy Services
We build connected growth strategies across customer acquisition, conversion, engagement, and retention.
Combining customer insights, marketing strategy, ecommerce performance, and lifecycle experiences, we help businesses grow efficiently while creating stronger customer relationships that stand out and above the competitors in your space.
Growth Marketing, Retention & Ecommerce Strategy Services
We help businesses build the operational foundations required to grow, adapt, and scale.
From business and marketing operations to organizational design, leadership transitions, process transformation, and cross-functional execution, we bring experienced operators and leaders into the business to turn complexity into clarity.
Business and Creative Operations Services
The biggest business opportunities rarely exist within a single function.
We bring together experienced operators across strategy, marketing, ecommerce, product, technology, data, and operations to help businesses solve complex challenges and build for what's next.
Together, we’ll take a look at…
Identify the opportunities, capabilities, and changes required to move beyond short-term wins and the next "big idea", and shift into long-term business performance and success.
Understand where expertise, leadership, systems, or processes are missing, and develop the right approach to strengthen your business.
Adapt to new leadership, technologies, customer expectations, organizational structures, and strategic priorities while keeping critical work moving.
Translate business priorities into actionable roadmaps, clear ownership, and measurable results through experienced leadership and hands-on support.
Drawing on Kate’s background in e-commerce and technology businesses, Flywheel creates scalable solutions that empower teams to shape the what, why and how for new businesses and new capabilities within companies that are regularly appear on Best Of lists for Forbes, Times, and Fast Company.
Flywheel Strategy is headed up by Kate MacCabe. Her self-confessed obsession with post-it notes is rivaled only by her passion for visiting new places around
the world (7 continents, 53 countries and counting!). With 18 years of experience in the digital space at Ancestry, Rothy’s, Brooklinen, and Our Place, Kate specializes in blending the voice of the customer, data insights and marketplace opportunities to create streamlined roadmaps for high-growth organizations.
While working with scaling startups,
Kate couldn’t help but notice recurring themes, principles and learnings that applied to each business. Inspired by this discovery, Kate founded Flywheel Strategy: a vehicle to introduce and integrate these learnings and practices more broadly to businesses that are focused on sustainable success, faster.
