Digital experiences that drive business growth
Your digital ecosystem should do more than function. It should create better customer experiences, enable smarter decisions, and support sustainable growth.
Build a smarter, more scalable digital business.
– Data and measurement strategy
– KPI development
– Dashboards and reporting
– Customer and business analytics
– Data infrastructure
– Attribution and experimentation
– Forecasting and decision support
Data & Analytics
– Technology strategy and roadmapping
– Platform evaluation and selection
– Systems architecture and integrations
– AI and LLM implementation strategy
– Workflow automation
– Technology vendor management
Technology & AI
– Product strategy and roadmaps
– UX/UI strategy
– Customer journey mapping
– User research and testing
– Digital product development
– Experimentation and optimization
Product & Customer Experience
– Digital business strategy
– Ecommerce strategy and optimization
– Shopify strategy and platform management
– Conversion rate optimization
– Digital merchandising
– International ecommerce
– Digital launch strategy
Digital & Ecommerce Strategy
Our areas of DIGITAL expertise include:
We connect digital strategy, customer experience, product, technology, and data to help companies build, optimize, and scale their businesses.
From launching a new ecommerce business to modernizing established digital operations, Flywheel brings the expertise to turn digital opportunities into measurable results.
Flywheel works across digital products, ecommerce platforms, technology infrastructure, data, and customer journeys to identify opportunities and build solutions that serve both your customers and your business.
Whether you're building from the ground up or optimizing an established business, we help connect the strategy, technology, and execution required to grow.
LinkedIn profile
Shiza Shahid
Cofounder & Co-CEO, Our Place
Kate’s experience at so many fast-growing startups - Rothy’s, Brooklinen, Our Place - are unparalleled. She brings tremendous learnings, that can save you a lot of time from having to figure out the hard way!
Kate’s many skills include being a highly impactful communicator, a strategist with many insights on how to improve your conversion rate and build the site that will help you business grow faster, and being exceptional at building the processes and systems that your organization needs to execute effectively. I learned a lot from Kate, and you will too!“
“Kate is a unique leader in the Digital Product space with a one-of-a-kind skill set thaT is deeply valuable for any growing startup.
LinkedIn profile
Justin (Lapidus) Silver
SVP of Marketing and Digital Products, Brooklinen
We worked together to rebuild our entire website from the ground up and looking back - without her guidance and expertise the project likely would have been an unmitigated disaster. Why? because Kate has a few things that make working with her great.
She’s built and honed processes to work across teams seamlessly, and she can speak just as easily to developers and CEOs. Bottom line: if you are running an ecommerce brand and want to take your business to the next level you need to work with Kate.”
“Kate is a thoughtful, strategic partner and more importantly an ecommerce expert.
LinkedIn profile
Meredith McNeill
Senior Director of User Experience, Rothy’s
One of the biggest problems in product management is solving the wrong problem. Without empathy and a clear understanding of who your customer is and what they value and need, it becomes easy to work on the next cool feature leadership wants.
The pilot (made up of 3 cross functional projects) was a success and we ended up developing a product design process and practice that included both generative / strategic user testing (to discover what the next big opportunities are) as well as tactical research (to ensure that we could lower the risk of launching new features and functionality by testing prototypes with users before we invested in development - our most constrained resource.)”
“When Kate and I worked together at Rothy’s she was a key driver in implementing a user testing pilot project to prove the business value in deeply understanding customers.
LinkedIn profile
Dana Fleur
SVP Engineering, Our Place
Kate transformed our CRO practice from a theory to an active roadmap with high output and quantifiable outcomes in a matter of a couple short months. Her ability to get things done from idea through delivery is inspiring.
Kate gathered a nebulous tangle of ideas from across teams and formed them into an organized framework and strategy plan for the year. I’m amazed at how effortlessly she seemed to pull together a coherent plan that was comprehensive, actionable, and well articulated.”
“Kate has been an excellent partner formING a digital product development practice from the ground up. She has such deep experience in a breadth of areas that are integral to building a high performing operation and team.
LinkedIn profile
Matt Gehring
SVP Growth Marketing, Rothy's
In partnering together during a pivotal time in Rothy's growth journey, Kate identified key unlocks across our resourcing strategy and processes.
She transformed technology from a constraint to an enabling power for the business through a series of platform and technology audits and adjustments. We shifted key business operations to more relevant teams that brought nimbleness, cross-functional collaboration, and ongoing cost-savings to the organization.”
“ Kate creates a vision grounded in digital technology principles. Her distinctive expertise shapes solutions for ambitious business goals; and then she seamlessly leads the vision into a reality.
LinkedIn profile
Diana Newman
Account Strategy Lead - Key Accounts, Shopify
She was always organized and strategic, and she had a knack for hiring the right team for the job.
I'm grateful to have worked with her and I highly recommend her to any business looking to accelerate their growth.”
“Kate was an invaluable partner who led complex projects with ease.
LinkedIn profile
Elizabeth Bell
VP Ecommerce, Brooklinen
Her ability to build out product roadmaps and bring structure to complex projects is impressive, and her leadership style creates a positive and collaborative environment for the team.
I have no doubt that Kate would be an invaluable asset to any organization looking for a strong leader with a proven track record of success.”
“I have had the pleasure of working with Kate, who is an exceptional leader with an innate talent for product roadmapping and strategic planning.