WRITTEN BY: KATE MACCABE
For this month’s “Founder of the Month” series at Flywheel Strategy, we’re thrilled to introduce the visionary behind My Italian Lifestyle, a brand that effortlessly blends fashion, culture, and intentionality. With roots in Italy and a career that spans international politics, PR, and business development for top Italian brands in NYC, Rosa Agliata’s journey is a testament to living la dolce vita. Through My Italian Lifestyle, Rosa offers more than fashion—she shares a philosophy of embracing beauty, quality, and timeless style.
Read on for her inspiring Q&A sharing her learnings through the Philadelphia Fashion Incubator, challenges, and exciting plans for the future!
RAPID FIRE Q&A WITH FOUNDER ROSA AGLIATA
Q: Can you share a little bit about your background?
A: I was born and raised in Italy, surrounded by beauty, artistry, and the effortless elegance of la dolce vita. My career took me from studying international politics in Naples to working in PR, marketing, and business development for top Italian brands in NYC. But no matter where I was, my love for fashion and its power to transform remained constant. At one point, I realized I didn’t just want to follow a path—I wanted to design my own. Balancing my career, my passion for style, and raising my daughter, I redefined what luxury and beauty meant to me: not excess, but intentionality, craftsmanship, and authenticity. That’s how My Italian Lifestyle was born—bringing a piece of my heritage and vision to a new audience.
Q: What inspired you to launch My Italian Lifestyle?
A: Italy itself. The way Italians embrace beauty in everyday life—the history, the craftsmanship, the effortless elegance—has always been my greatest inspiration. I wanted to share that essence with others, beyond just fashion, but as a lifestyle. I’m passionate about connecting people to the heart of Made in Italy—not just through clothing, but through experiences that celebrate authenticity, quality, and timeless style.
Q: What makes My Italian Lifestyle unique?
A: It’s more than fashion—it’s a philosophy. True Italian style isn’t just about what you wear; it’s about how you live. I bring firsthand knowledge of la dolce vita, curating experiences that blend European sophistication with personal expression. Whether through wardrobe transformations, Milan shopping trips, or styling sessions, I help women rediscover their confidence and redefine luxury—choosing quality over quantity, elegance over trends, and embracing a wardrobe that feels effortlessly chic.
Q: What has been the most challenging part of bringing My Italian Lifestyle to life?
A: Balancing it all—building a brand, creating meaningful experiences, and being a mother. Entrepreneurship demands so much behind the scenes, from curating experiences to managing client expectations. But the biggest challenge has been shifting the mindset around fashion—moving beyond trends and helping women see luxury as something intentional, sustainable, and personal. It takes time, but I believe in creating lasting change.
Q: What is the most fulfilling part of bringing My Italian Lifestyle to life?
A: The most fulfilling part is helping women rediscover their confidence and feel empowered through fashion. There’s nothing more rewarding than seeing someone embrace their personal style, knowing they’re wearing something that reflects who they are, not just a trend. The connections I’ve made, the transformations I’ve witnessed—those are the moments that remind me why I started this journey.
Q: Best advice you’ve ever received or advice you would like to share with aspiring founders and entrepreneurs?
A: The best advice I received was to trust the process, even when things feel uncertain. Building something meaningful takes time, and patience is key. For anyone starting out, I’d say: Stay true to your vision, focus on authenticity, and don’t be afraid to take risks. The path might not always be straight, but it’s always worth it if you’re following your passion.
Q: Can you share a little about any exciting events and launches coming up for My Italian Lifestyle‘s growth?
A: I’m currently focused on expanding my bespoke accessories leather collection, which includes elegant, versatile, and stylish pieces such as my signature cross-body bags (The Rosa bag), belts, and gloves all made in Italy. These items embody the timeless sophistication of Italian craftsmanship and have been thoughtfully designed to blend practicality with luxury. I’m thrilled that my gloves collection has been featured in Philadelphia Magazine. “I hope I can reach all the fashion lovers”.
Q: What trends are on your radar in the ecommerce space, to help drive My Italian Lifestyle‘s growth?
A: I’m keeping an eye on sustainable fashion and the growing demand for curated, personalized shopping experiences. Consumers want authenticity, and the ability to shop for timeless pieces that fit their unique style and values is key. I also see a rise in virtual styling services and exclusive online experiences, which I plan to integrate into My Italian Lifestyle to offer clients more tailored, immersive options.
Q: Where can consumers learn more about you and My Italian Lifestyle?
A: You can learn more about My Italian Lifestyle on my website and social media platforms on Instagram, TikTok, and Facebook. I regularly share updates, styling tips, and behind-the-scenes glimpses into the world of Italian craftsmanship and fashion. Follow along, and join me on this exciting journey to live life beautifully and authentically!
Passionate about supporting visionary founders like Rosa on her journey to bringing confidence and passion to women’s styles? Connect with the Flywheel Strategy team to explore opportunities to partner and collaborate.
BE THE FIRST TO COMMENT: