11 strategies to keep momentum after BFCM

WRITTEN BY: KATHRYN LANG

Capitalizing on the BFCM momentum gained during Black Friday and Cyber Monday is crucial for brands to maximize their sales and engagement. It’s your opportunity to build relationships with new and returning customers, build your reviews, create retargeting campaigns, and more. Post BFCM for brands is a time for reinvestment. 

Here are 11 strategies to help ecommerce brands capitalize on the post-Black Friday and Cyber Monday period:

1. Extended Sales and Promotions:

• Continue offering promotions and discounts beyond Black Friday and Cyber Monday to maintain consumer interest.
• Consider extending the duration of specific deals or introducing new promotions to keep customers engaged.

2. Email Marketing:

• Leverage your email list to communicate with customers who showed interest during the holiday weekend.
• Send targeted emails with exclusive offers, restocked items, or new product launches to encourage repeat purchases.

3. Retargeting Campaigns:

• Implement retargeting ads on social media and other platforms to remind potential customers about products they viewed but didn’t purchase during the sales events.

4. Bundle Deals and Exclusive Offers:

• Create bundle deals or exclusive offers that are available only to customers who made purchases during Black Friday and Cyber Monday.
• This can encourage repeat business and build customer loyalty.

5. Loyalty Programs:

• Introduce or promote your loyalty program to reward customers for their continued support.
• Offer exclusive discounts, early access to sales, or special perks for loyalty program members.

6. New Product Launches:

• Introduce new products or restock popular items to maintain excitement and attract customers back to your store.
• Consider offering introductory discounts for new products to encourage purchases.

7. Social Media Engagement:

• Stay active on social media platforms to keep your audience engaged.
• Share user-generated content, customer testimonials, and behind-the-scenes content to build a sense of community.

8. Post-Holiday Content:

• Create content that aligns with the post-holiday season, such as winter-themed promotions, resolutions, or gift ideas for the new year.
• Tailor your marketing messages to resonate with the post-holiday mindset.

9. Customer Feedback and Surveys:

• Gather feedback from customers who made purchases during the holiday weekend.
• Use surveys to understand their experience and preferences, and use this information to improve your offerings.

10. Cross-Sell and Upsell:

• Implement cross-selling and upselling strategies by recommending related or upgraded products to customers based on their previous purchases.

• 11. Flash Sales and Limited-Time Offers:
• Create a sense of urgency with flash sales or limited-time offers to prompt quick action from your audience.

Remember to analyze the performance of your strategies using analytics tools, adjusting your approach based on customer behavior and feedback. The key is to maintain engagement, build customer relationships, and leverage the holiday momentum to drive sales throughout the post-holiday season.

Your teams don’t have to approach this alone, connect with Kathryn Lang to learn more about how you can capitalize on post BFCM momentum.