Smarter Bets: A Recap from Our AI x E-Commerce Evening

AI

Event recap slide with “Thank You for Joining Us” text and a photo of Kate MacCabe and Charu Mehra at Smarter Bets: Ecommerce AI Tradeoffs.

WRITTEN BY: KATE MACCABE

Last Monday, we brought together founders, operators, and builders at Mejuri’s Flatiron space for what turned out to be one of our favorite evenings yet: an honest conversation about one of the most important tensions in modern commerce.

Lauren Mecca, founder of Tech/ish, joined us to help guide the discussion and brought incredible perspective on where AI is headed and what responsible adoption looks like in practice.

What stood out most was this: people are still actively forming their opinions about AI. When Lauren polled the room on whether AI makes them hopeful for the future of humanity, the results were striking.

31% said yes. 30% said neutral. 31% said no. That near-perfect split captures exactly where many leaders are right now. Paying attention, but not yet settled.

The one area where the room found clear alignment: 77% agreed that AI-generated content that could be mistaken for human content must be clearly labeled. Transparency is no longer optional. It is quickly becoming a baseline expectation that consumers are starting to demand.

We also explored the Pro-Human AI Declaration and what it looks like for brands to take a genuine stance on responsible AI rather than simply keeping pace with adoption.Thank you to Lauren and to every person who showed up and engaged earnestly. And a huge thank you to our partners Papa Luc’s, Treats by KC, and Curious Elixirs for making the evening feel warm and welcoming!


Flywheel hosts intimate gatherings throughout the year for founders, operators, and investors thinking seriously about the future of commerce and technology. If you want to be included in future events, join our list here.

March 17, 2026

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