WRITTEN BY: ALEXIS HUREWITZ
We’ve all experienced it: a bold new marketing strategy gets approved, the excitement is high — until the marketing execution falls apart. Deadlines slip, messaging gets confusing, assets arrive late, and the team is frustrated. The issue isn’t the idea — it’s the gap between strategy and execution, which marketing operations is designed to bridge.
In today’s complex marketing environment, marketing operations acts as the connective tissue that brings ideas to life. This function translates vision into action, connects cross-functional teams, and ensures deliverables align with business and brand goals.
This often includes writing briefs with clear objectives, coordinating information from cross-functional teams, managing timelines and budgets, navigating tools and asset libraries, and overseeing creative reviews and revisions that keep marketing projects on track.
When marketing and creative operations are underdeveloped or brought in too late, cracks appear. Strategy gets lost in execution. Briefs lack clarity. Teams burn out. Assets become inconsistent. Timelines slip. The result? Everyone is working hard — but not necessarily in sync.




When done right, marketing operations helps teams move faster and deliver better work. Campaigns move forward with fewer roadblocks. People know what they’re doing, why it matters, and when it needs to happen. And successful marketing workflows become scalable and repeatable.
An operational foundation is especially critical for DTC and B2B brands navigating multiple channels, content production, and stakeholders. The most effective teams understand that execution planning starts early. Bringing marketing operations in from the outset empowers teams to optimize current and future processes, properly allocate resources, and bring ideas to life more efficiently. Ideas matter, but it’s execution that makes the difference.
Looking for guidance on how to deepen your marketing operations muscles? Schedule time with Alexis to build your bridge between strategy and execution.
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