WRITTEN BY: KATE MACCABE
For the December edition of Flywheel Strategy’s Founder Series, we are thrilled to spotlight the journey of a visionary designer and founder, Monshell Latisé – a dream sewn into reality. With a childhood rooted in creativity and self-expression, Monshell’s story is one of resilience, passion, and artistry. From hand-sewn doll clothes to self-made prom gowns, she has turned her lifelong love for fashion into a brand that celebrates individuality and empowerment. Balancing her role as Director of Wellness and Partnerships for a nonprofit, Monshell has brought her dream to life through Monshell Latisé, inspiring others to pursue their passions along the way.
In this rapid Q&A, Monshell shares the inspiration behind her brand, the challenges she’s overcome, and her advice for aspiring entrepreneurs. Dive into her world and discover how love, creativity, and determination shape everything she does.
RAPID FIRE Q&A WITH MONSHELL LATISÉ
Q: Can you share a little bit about your background?
A: I was raised in North Philadelphia. I am of Black, Native American and Mexican descent. My mother taught me to hand sew when I was a young child and I began making clothes for my dolls. From a very young age I loved picking out my own clothes and shoes. When I was in high school my grandmother gifted me a sewing machine. I taught myself to use the machine and I started making my own clothes. I would cut up my brother’s sports teams jerseys and make outfits and swimsuits. I would also make my own prom gowns. As people saw me wearing my designs I began to build clientele and then designed and made costume clothes for others. While in college, I participated in various charity fashion shows.
I went to Temple University for undergraduate studies and earned a Bachelor’s degree in Psychology and student at West Chester University for graduate studies and earned a Master’s degree in Counselor Education. I have been working with the youth and college students over the past 20 years. I counseled students with overcoming barriers and supporting them with their post-secondary goals.
Q: What inspired you to launch Monshell Latisé?
A: Launching Monshell Latisé has been a dream of mine since I was in middle school. So much so that I created mock business cards while in school. I was inspired to officially launch Monshell Latisé after having constant dreams about it. Having worked as a school counselor for a very long time and encouraging my students to pursue their dreams and passions. I felt it was time to practice what I preached. I decided to fuse my passion for encouraging and empowering others with my passion for fashion.
Q: What makes Monshell Latisé unique?
A: Monshell Latisé inspires self-expression and individuality. The pieces that I create are versatile and allow customers to style them in ways that resonate with their personal tastes.
Q: What has been the most challenging part of bringing Monshell Latisé to life so far?
A: The most challenging part of bringing Monshell Latisé to life so far is finding the time to balance the business and design processes along with managing a full time job. I am currently the Director of Wellness and Partnerships for a non-profit organization.
Q: What is the most fulfilling part of bringing Monshell Latisé to life?
A: The most fulfilling part of bringing Monshell Latisé to life is that my mom and grandma, siblings, family, friends, co-workers, mentors and students get to see me fulfilling my lifelong dream. It has also been fulfilling to see my tangible garments. The ideas are no longer just living in my head. I’m able to connect with the people and get constructive feedback on my designs.
Q: Best advice you’ve ever received or advice you would like to share with aspiring founders and entrepreneurs?
A: I received lots of great advice over the years, but the thing that sticks with me the most was an action-love. Growing up I was surrounded by love from my family. Through that I’ve learned to do everything with love. That is also the advice I would give to aspiring founders and entrepreneurs, put your love and passion into whatever it is you aspire to do and never tell yourself you can’t do it.
Q: Can you share a little about any exciting events and launches coming up for Monshell Latisé?
A: I am participating in a Galentine’s Day Fashion Showcase in partnership with Philadelphia Fashion Incubator and the Moshulu on February 5, 2025.
Q: What trends are on your radar in the ecommerce space, to help drive Monshell Latisé’s growth?
A: he trend I’m mostly hearing about is AI. I’m hearing that AI can help optimize my time and help drive growth.
Q: Where can consumers learn more about you and Moshell Latisé ?
A: Consumers can learn more about me and Monshell Latisé on my website at monshelllatise.com, Facebook, and Instagram.You can also reach out directly at monshelllatise@gmail.com
Interested in supporting and partnering with founders as they bring their vision to life? Contact Flywheel Strategy to start the conversation.
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